Amazon investing $100M in AI center.

Amazon’s cloud division, known as AWS, is creating a $100 million solution to compete with Microsoft and Google in the generative artificial intelligence market. The AWS Generative AI Innovation Center will link Amazon experts in AI and machine learning with customers who want to build applications using the latest technologies. Generative AI uses algorithms to generate new content such as videos, simulations, audio, images, code, and texts.

The innovation center will be used by Highspot, Twilio, Ryanair, and Lonely Planet, among others. Amazon hopes to increase its cloud service sales with the new center, as competition in the cloud infrastructure market increases.

According to a recent Synergy Research Group analysis of the largest cloud service providers, enterprise spending on cloud solutions reached $63 billion worldwide in the first quarter of 2023, up 20% from the same quarter last year. Microsoft and Google had the highest year-over-year growth rates, with 23% and 10% gains in worldwide market share, respectively. Amazon, the cloud infrastructure leader, retained its 32% market share in Q1.

“We will bring our internal AWS experts free-of-charge to a whole bunch of AWS customers, focusing on folks with significant AWS presence, and go help them turbocharge their efforts to get real with generative AI, get beyond the talk,” AWS CEO Adam Selipsky said at Bloomberg’s Tech Summit.

Amazon recently launched Bedrock, an AI solution that enables customers to create their own ChatGPT-like models, as part of its plan to compete with larger tech rivals. The company also announced Titan, which includes two new foundational models developed by Amazon Machine Learning.

Amazon is also planning to implement a new AI-powered “search” functionality with a ChatGPT-like interface for its online web store, as shown by recent job postings for AI engineers on LinkedIn.

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