ANA launches NFT marketplace for Web 30

Japan’s largest airline, All Nippon Airways (ANA), has launched a non-fungible token (NFT) marketplace, demonstrating its ambitions in the web3.0 space. The “ANA GranWhale NFT Marketplace” is a collaborative project between ANA and its subsidiary, ANA Neo, and is themed around aviation. It features a collection created by aerial photographer Luke Ozawa as its initial collection.

According to the announcement on May 30, developers claim that Ozawa’s first digital photo will be converted to an NFT, with one of them sold together with the positive film used to develop its original photo. Part of the statement reads:

“The price is 100,000 yen, and the NFT with positive film will be sold at auction.”

Furthermore, the company plans to release another collection of NFTs by June 7. This second collection will feature an NFT conversion of the image of ANA’s first operational Boeing 787 aircraft.

ANA remains the biggest airline in Japan, with revenues surpassing $12 billion in the last year. However, its recent interest in NFTs and the Web 3.0 world is noteworthy. ANA began developing its new GranWhale platform almost a year ago as a virtual travel platform, with a major objective to incorporate technology, including virtual reality, to recreate destinations and cultures worldwide. ANA Neo president Mitsuo Tomita explained that the arrow in the platform’s logo represents “ANA GranWhale flying straight into the future with stability and growth, where Web 3.0 and metaverse travel will become more commonplace.”

The company also confirmed that it plans to increase its NFT offerings to improve customer experience on its platform and to be at the forefront of the intersection of airlines and Web 3.0.