Blk DNM uses blockchain for connected fashion.
Stockholm, Sweden, June 15th, 2023, Chainwire
BLK DNM is using blockchain innovation to bridge the physical and virtual worlds of fashion. The Swedish-American fashion brand has unveiled the first-ever example of connected fashion, which consists of garments that exist both physically and virtually and are twinned via technology. The brand has launched BLK DNM Society and integrated blockchain-powered hardware and software into its products.
BLK DNM Society is built on tech designed by blockchain innovator and BLK DNM owner ChromaWay, which will grant each garment a unique and recordable identity in both the physical and virtual worlds. It also rewards ethical behavior and grants brand influence to owners.
- Blockchain-powered ‘digital garment ID’ microchips will give each item a unique identity and record of its history
- The chips form the hardware element of BLK DNM Society, which launches in tandem and rewards responsible behavior and ownership
- The technology will first appear in BLK DNM’s FW 2023 collection
The Hardware: Digital Garment IDs
Future BLK DNM clothing will be fitted with a ‘digital garment ID’. This is an undetectable chip that gives each physical item a unique and recordable identity. Some of the first features of the digital garment IDs will include:
- Authenticating the garment as genuine, eliminating fakes and counterfeiting
- Rewarding responsible behaviors of treasuring and caring for clothing long-term, such as refurbs and second-hand purchases
- Recording each individual garment’s unique history – owners, events and places worn, repairs and alterations – enabling the item to accrue emotional and monetary value over time
- Acting as a digital ticket for entry to events
- Access to and voting rights within BLK DNM Society
BLK DNM Society
The digital garment IDs are the first hardware elements of BLK DNM Society, which launches in tandem. BLK DNM Society is a community of BLK DNM owners connected virtually by their physical items. They are rewarded for responsible behaviors and are granted voting rights on key brand decisions based on item ownership, thereby beginning the first ever process of decentralizing a fashion brand’s stewardship.
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Each digital garment ID will create a ‘digital reflection’ of the physical garment: a twin in the virtual world where the physical item’s history and place within BLK DNM Society is recorded. The digital reflection can also be worn in the metaverses, catering especially to younger generations whose identities in virtual worlds are equally as important as in the physical.
Digital garment IDs will be revealed at BLK DNM’s FW event in Paris on June 21st. For this first collection, the chips will be embedded in only leather items, with subsequent collections introducing more items to BLK DNM Society through embedded blockchain-enabled hardware.
Henrik Hjelte, CEO and Co-founder of ChromaWay, comments: “This is totally futuristic. Nothing like this has been attempted in fashion before. It’s very exciting for us, after much hard work, to see our technology elevating one of fashion’s iconic brands into something completely unique. This has the potential to transform people’s relationships with the clothes they wear and the brands they buy. No longer does the relationship with the customer end at the checkout. And each beautiful garment now becomes its own living, evolving piece of history.”
Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and Co-founder of ChromaWay
Toni Collin, CEO of BLK DNM, comments: “BLK DNM’s philosophy is one of community, and our clothing is designed, through both its craftsmanship and timeless aesthetic, to be treasured and passed down through generations – the antithesis of irresponsible fast fashion. Now, with the introduction of BLK DNM Society and the first embedded hardware in our garments, we take those two pillars to a revolutionary new level. By embedding intelligence in every item, we hope we can inspire our industry to join us in using connected fashion to do better.”
About BLK DNM
BLK DNM is a fashion brand from Sweden and the United States that specializes in creating high-quality, timeless clothing items made from leather, denim, and other materials. In 2023, the brand was relaunched under the leadership of new Creative Director Jessy Heuvelink as an entry-level luxury fashion house. BLK DNM’s focus on enduring craftsmanship and timeless aesthetics encourages customers to cherish each item for decades and pass them down through generations.
ChromaWay is a leader in the field of blockchain technology and specializes in developing and implementing advanced, scalable blockchain solutions for businesses and governments. Established in 2014 and based in Stockholm, Sweden, the company has been at the forefront of promoting the widespread adoption of blockchain technology. Its flagship product, the relational blockchain Chromia, enables developers to create decentralized applications (dApps) using a relational database model that provides unparalleled scalability and flexibility.
Fati Hakim, [email protected]