Elon Musk plans to rebrand Twitter, but Crypto Twitter has different ideas.

Elon Musk plans to rebrand Twitter, but Crypto Twitter has different ideas.

The Blockchain Industry: A Transformative Journey

Twitter, a platform synonymous with its blue bird logo, is preparing for a major rebrand that could entirely change its identity. Elon Musk, the enigmatic CEO of Tesla and SpaceX, hinted on July 23 that Twitter will soon be rebranded as “X” and become an “everything app.” This announcement has generated excitement and curiosity within the crypto community, attracting both praise and criticism.

The Impending Transformation

Musk’s tweets suggest that the rebrand will involve a significant departure from Twitter’s current appearance. The iconic blue bird logo may be replaced, and the color scheme might change to black. In addition, the platform’s name could potentially be changed to “X.” The website used to access Twitter could also undergo modifications, with Elon Musk confirming that X.com, which was previously the online address for his financial services start-up, now redirects to Twitter.

Before the transformation to “X,” Twitter had already gone through several iterations in its web address, reflecting Musk’s diverse ventures. It started as a mostly blank website displaying a single letter “x” before redirecting to Musk’s Boring Company website. The online address has also pointed to PayPal and briefly displayed eBay’s corporate site. These shifts in online presence illustrate the dynamic nature of Musk’s entrepreneurial endeavors.

Reactions from the Crypto Community

Crypto Twitter, a vibrant online space for discussing cryptocurrency and blockchain technology, has expressed mixed reactions to Twitter’s rebranding plans. Twitter has been a strong platform for the crypto community, with billions of tweets about crypto posted between 2020 and 2022. Therefore, any changes to the platform could potentially impact this community.

Some members of the crypto community, like Dan Held, the marketing chief of Trust Machines, have criticized Musk’s decision to rebrand. They see Twitter as an iconic platform and deem the change as unnecessary. Conversely, others have shown support for the rebrand, considering it an essential step in realizing Musk’s long-standing vision for an all-encompassing super-app.

Tiffany Fong, a prominent crypto blogger, stands in solidarity with those resistant to the rebrand, asserting that she will continue to refer to the platform as “Twitter.” This sentiment was echoed by podcast host Peter McCormack. Nevertheless, supporters of the transformation argue that Musk’s ambitious vision since acquiring Twitter has always aimed to create the multifaceted app known as “X.”

Envisioning the Future State

While the exact nature of the imminent transformation remains speculative, several theories and suggestions have emerged from the crypto community. Jeff “Jiho” Zirlin, co-founder of Axie Infinity, proposed retaining the Twitter name while integrating a crypto wallet called “X.” This innovation would enable seamless spending and tipping for creators within the Twitter community, fostering a circular economy. Zirlin’s proposal includes integrating Bitcoin and Ethereum transfers into the wallet, suggesting a focus on driving mass adoption of cryptocurrencies.

Linda Yaccarino, Twitter’s chief, has provided additional insights into the forthcoming “X” app. The rebranded platform will offer “unlimited interactivity” and support various media formats, while also incorporating payment and banking features. This aligns with Musk’s expressed desire to enable crypto support within the platform. Yaccarino further hinted at the integration of artificial intelligence, which could be used to detect and prevent the manipulation of public opinion.

The Contextual Challenges

The decision to pursue a rebrand stems from Twitter’s declining advertising revenue and burdening debt load. Musk shared on July 15 that the company experienced a 50% drop in advertising revenue, necessitating strategic measures to rejuvenate the platform. The transformation into “X” presents an opportunity to reinvent Twitter, ensuring its relevance and financial sustainability.

As Twitter prepares to embark on this transformative journey, the blockchain industry eagerly observes the unfolding developments. The rebranding of such a prominent social media platform could potentially have a significant impact, benefiting crypto adoption and shaping the future of decentralized communication. Only time will reveal the full extent of this ambitious undertaking and its implications for the blockchain industry.


  • Musk, Elon [@elonmusk]. (2023, July 23). And soon we shall bid adieu to the twitter brand and, gradually, all the birds [Tweet]. Twitter. https://twitter.com/elonmusk/status/00000000000000000
  • McCormack, Peter [@PeterMcCormack]. (2023, July 23). I stand with you Tiffany [Tweet]. Twitter. https://twitter.com/PeterMcCormack/status/00000000000000000
  • Jihoz_Axie [@Jihoz_Axie]. (2023, July 23). Imagine – Keep it named twitter. Add a wallet called X. Let people spend and tip. Keep the new creator earnings within the twitter community as a circular economy. Add bitcoin and eth transfers to the wallet. Mass adoption. [Tweet]. Twitter. https://twitter.com/Jihoz_Axie/status/00000000000000000
  • Yaccarino, Linda [@lindayacc]. (2023, July 23). X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine [Tweet]. Twitter. https://twitter.com/lindayacc/status/00000000000000000