Twitter CEO defends Elon Musk’s tweet rate limit.
The new CEO of Twitter Inc, Linda Yaccarino, has defended Elon Musk’s decision to limit the number of views that users’ tweets receive.
In a Twitter post, Yaccarino stated her commitment to upholding the platform’s mission and improving its functionality and impact. She emphasized that Twitter needs to make significant moves to strengthen the platform as it serves a purpose beyond just being a social media platform.
By supporting the limits on tweet views, the CEO is advocating for a more responsible and thoughtful approach to social media use, where the potential harm caused by misinformation and unchecked influence is reduced.
Concerns Raised by Industry Experts
Last week, Elon Musk implemented limits on the number of posts that users can view. Initially, the limit was set at 600 posts per day for unverified users and 6000 posts for verified users. However, the limit was later increased to 1000 posts per day for unverified accounts and 10,000 tweets for verified accounts.
This controversial measure, which has received mixed reactions, aims to address “extreme levels of data scraping” and “system manipulation,” as stated by Musk. However, Twitter users have shared screenshots demonstrating their inability to view tweets, including those from corporate advertisers.
- Twitter subscribers get exclusive access to TweetDeck.
- Twitter limits tweet views, Mastodon gains users.
- TON adds messaging encryption feature to its blockchain.
This limitation has raised concerns among marketing professionals who believe it could potentially undermine Yaccarino’s efforts to attract advertisers. In a previous blockchain report, Jasmine Enberg, a principal analyst at Insider Intelligence, expressed concerns about the potential impact of limiting user views on Twitter’s advertising business.
Enberg worries that such a move could have a “catastrophic” effect and make it even more difficult for Twitter to attract advertisers back to the platform, which is already challenging.
Twitter Raises Defense
In a recent blog post, Twitter explained the implementation of rate limits, highlighting the need to take “extreme measures” to combat spam and bots on the platform.
The company stated that the rate limits were implemented to address two primary concerns: the scraping of public Twitter data for AI model development, and the manipulation of users and conversations on the platform.
In the same blog post, Twitter clarified that the rate limit restrictions have only been imposed on a small percentage of users currently, and they will provide updates once their work is complete.
Regarding advertising, Twitter assured that the impact of the rate limit restrictions has been minimal. This statement aims to address potential concerns among advertisers about the effect on their campaigns and content reach.