What’s the impact of the USA TikTok ban on crypto and finance influencers?

TikTok has recently been making headlines as the U.S. government considers banning the app due to concerns about the Chinese government using it for surveillance purposes. Montana has become the first state to officially ban the app. With 150 million Americans using TikTok, a blanket ban on the app could have a significant impact on people’s livelihoods, especially those who rely on TikTok for income.

At NewsBTC, we wanted to analyze some of the biggest crypto and financial influencers on the platform to determine what they could potentially lose if TikTok is banned in the U.S.A.

TikTok Financial Influencers Potential Monthly Loss

From our seed list, the financial influencer who could experience the biggest loss in earnings is Tori Dunlap, known as @herfirst100k on TikTok. Dunlap has 2.2 million followers on TikTok, and we estimate she could lose over $600k a month if TikTok is banned.

Another influencer who could see a massive loss in earnings is Vivian Tu, known as @yourrichbff on TikTok. With 2.4 million followers, Tu is estimated to have a potential earning loss of almost $160k a month. Mark Tilbury, known as @marktilbury, is also set to lose a massive $108k a month if TikTok is banned.

TikTok Crypto Influencers Potential Monthly Loss

From our list of crypto influencers, the influencer who could have the biggest loss in earnings is Mason Verslius, known as @cryptomasun on TikTok. According to our research, he could lose over $61k a month if a ban is put in place.

The crypto influencer who could face the second-largest loss in earnings is @cryptowendyo, who could lose just under $60k a month. Lucas Dimos, known as @theblockchainboy, is third on our list with a potential monthly loss of over $31k.

TikTok Financial Influencers Total Earnings

Estimated earnings are based on the number of videos an influencer posts and their engagement rate. Therefore, for some of the larger influencers analyzed, the TikTok ban is estimated to have less impact. For example, Erika Kaulberg, known as @erikakullberg, has 9.2 million followers but is sixth on our list for total earnings at $1.09 million and is estimated to lose $45k a month.

TikTok Crypto Influencer Total Earnings

From our list of crypto influencers, @cryptoprojects has the biggest following of 1.4 million with estimated total earnings of $106k, putting him at seventh on our list of top earners. Just above @cryptoprojects is @nft.degen, the second-largest crypto influencer on our list with 1.3 million followers. His estimated total earnings are just $124k, making his estimated monthly earning loss $5.6k.

Methodology

NewsBTC analyzed the biggest Finance and Crypto influencers on TikTok to find out what their potential monthly loss of earnings could be if TikTok is banned in the U.S.A. A list of the top 50 influencers was compiled by merging a list of ‘best cryptocurrency influencers’ from the top Google results.

NewsBTC calculated estimated total earnings for the top crypto and financial influencers by dividing the total earnings by the number of months they had been active on the platform. Total earnings were calculated using the TikTok Money Calculator on Influencer Marketing Hub, which takes the number of videos and engagement rate into account when providing earning estimations.